Deep Thinkers and Deep Divers.

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Born from years of real-world experience managing and working alongside small to medium businesses is 23Fathoms, a Perth-based Marketing Strategy Agency with a difference.

We’re energetic, enthusiastic, capable, collaborative, creative and we’re here to help you market your business from the inside out. We dive deeper into the customer journey and assess the internal and external factors contributing to your sales growth to develop an effective marketing strategy.

We become an extension of your team, a sounding board for your ideas and the ones in your corner to help you embed growth marketing in to your business.

A plan is only as good as the implementation!

Our brother company, Huddle Up, is a growth partner for business owners ready to change the game in their industry.

With our powers combined, we offer creative and technical marketing solutions that grow a brand’s influence and yield lasting results.

From deep dive Strategies to the highest peaks of Websites and Automation – The Huddle Up & 23Fathoms Group have got this!

Our Team

Emma Burdett

STRATEGIST & DIRECTOR

A business strategist by trade, creative soul by nature. When she isn’t diving and exploring what’s under the surface of our oceans, she is deep diving into what makes small businesses tick. For over a decade, Emma has been working with small businesses and is on a mission to reduce the overwhelm they face when it comes to growth marketing.

Ben Vowles

LEAD WEB DEVELOPER & AUTOMATION EXPERT

When Ben was 14, he started his first business selling Cadbury chocolates to the students in line for school buses and even had three part-time employees on commission. Ever since then, Ben has developed a real love for business and marketing.

Michelle Tran

MARKETING COORDINATOR NINJA

The backbone of our team, Michelle is always making a difference with the power of communication and collaboration. If she was a fruit, she would be a pineapple: tough on the outside as she always thrives when faced with a challenge and sweet on the inside as she loves building and maintaining authentic relationships.

Amy Forrester

CONTENT CREATOR & ACCOUNT MANAGER

Growing up on a cattle station in remote Western Australia and shifting between city and country living, Amy brings a fresh perspective to the team. When she’s not spending time with her many animals, she is our in-house account manager and content creation queen with a creative eye and love for story telling. 

What’s in the name?

Wondering what 23Fathoms means? Great! Let us enlighten you!

When Emma’s not helping local businesses reach their highest potential, she’s diving in the Perth waters and beyond. So it’s not surprising that diving was the inspiration behind her business name.

Let’s Break It Down

Fathoms

A nautical term for measuring distance.

23 Fathoms

This equates to 41.4m.

We believe that effective marketing relies on the ability to see things from a different perspective.

What’s a way to see things from a different perspective? 

Diving below the surface! 

If it wasn’t already enough of an effort to be underwater, the majority of divers never exceed the recreational diving limit of 40m deep. Why? Because the barriers are so high with elements such as training, equipment and experience requirements.

So, 23Fathoms (aka 41.4m) is about taking it one step further than the norm, pushing boundaries and daring to go where others wouldn’t.

Our Values

Make it Easy

Raise the Bar

We strive for excellence and adapt to
new challenges.

Do good for the world and each other.

Be clear, concise and thoughtful, making the
process hassle-free.

Pay it Forward

We are truthful, respectful and we do what
we say we will do

We fuse our genius with yours to create
positive change.

Keep Our Word

Join Forces

Raise the Bar

We strive for excellence and adapt to
new challenges.

Pay it Forward

Do good for the world and each other.

Make it Easy

Be clear, concise and thoughtful making the
process hassle-free.

Join Forces

We fuse our genius with yours to create
positive change.

Keep Our Word

We are truthful, respectful and we do what
we say we will do