When was the last time you reviewed your marketing eco-system? Do you know how it holds up in the market?
Marketing Is Not Just Digital.
Marketing involves many activities for a business to promote and sell their products or services, including market research, branding, customer experience journey, web presence, in store experience, customer satisfaction, advertising – the list goes on! Essentially, it’s about reaching the right clients, in the right way, with the right message.
All too often we see businesses go straight to the Digital Marketing activities, such as Facebook or LinkedIn Ads, Google Ads or Search Engine Optimisation. But if you don’t have strong marketing foundations or if they aren’t leveraging off the other areas of marketing in your eco-system, these advertising avenues can have a very low return.
That’s where we come in. 23Fathoms specialise in holistic marketing by considering your entire eco-system. It is only through reviewing your eco-system against the research of the current market, can we develop marketing plans tailored to your business’s growth.
The 23Fathoms Marketing Eco-System Audit
To get started, we begin with an internal review to deliver insights and recommendations on over 50 aspects of marketing.
This internal review will take a deep dive into the following:
- Have you got the right system, procedures and team culture to help you get your value across to customers?
- Do you know WHO you are targeting? And WHY they should do business with you?
- What does the customer journey look like for your business? What are the contact points they have with you?
Have you got the marketing foundations right to tell your story with conviction?
Are you on the right platforms?
By answering these questions, we can identify the next steps needed to take your marketing to new heights.
It’s not just looking within your business that is important – it is also looking out into the market to understand the trends critical to your business’s growth and how to stand out to be top of mind for your customers:
- What is your competitive advantage?
- What are your competitors doing well?
- What could you do better than your competitors?
To answer these questions, we will conduct a detailed analysis on your competitors’ marketing activities (website, social media and Google presence) to give you a clear picture of the strengths, weaknesses, opportunities and threats for your marketing.
How it works
A consultation by way of a 2-hour workshop to start and gather all the information from you.
A full, thorough review of all your current marketing assets and activities to date, while using a traffic light colour coding system to prioritise next steps derived from the audit.
Onboarding your marketing platforms to our analytical reporting dashboard for insights, trends and performances.
Ready to dive in?
The process starts with an obligation-free conversation so we can learn about your business and strategic goals.
Project Timeframe: 6 weeks