So you know you need to work on your business marketing but you don’t know where to start?
Oh, we get it!
The first step is to make a plan so you don’t keep throwing spaghetti at the wall and hoping it sticks.
Are you offering the right service or product, to the right people and reaching them in the right ways?
It’s branding, customer experience journey, web presence, in store experience and customer satisfaction. You need to know exactly what your niche is, what is that thing that makes you different to everyone else. You then need to know exactly who your target market is and how to think just like them and then grab their attention.
If you market yourself the right way, the right customers will come to you and doing business with them will be so much more enjoyable!
Then when you think you have it all sorted, you need to stop and assess the overall plan.
Marketing is not just digital!
Our Marketing Strategy process is
built from 4 stages:
Part One: Strategic Analysis
What is your competitive advantage in the market?
External Analysis – what are your competitors doing well? What could you do better?
Internal Analysis – have you go the right system, procedures and team culture to help you get your value across to customers.
What does the customer journey look like for your business? What are the contact points they have with you?
Part Two: Audience and Value Proposition
We need to define exactly who you are targeting, why and how.
Fine tune your value proposition so it’s clear to the customer what you are trying to help them to fix, accomplish or avoid.
Nail the WHY behind what you do and why they need it from you.
Part Three: Marketing Assets
Have you go the basics right to tell your story with conviction? Branding, website, copywriting, photographs, videography, testimonials, templates, sales scripts.
Do you have the right accounts on the right networks?
Have you got the best software, subscriptions and tools for the job?
Are you storing all your marketing assets in the best way possible?
Part Four: Build a Marketing Plan
12 Months on a page made easy to follow and broken down to weekly, monthly and quarterly events.
Clear and concise direction as to what to do, when to do it and how.
Lets dive in!
We work with you to implement your marketing plan.
If you need help with activities we can do that. If you prefer to manage it yourself, we will give you all the steps so you have clear direction. If you just want us to take care of the lot, we can do that too!